According to research, one third of the time we spend online is used to watch videos. This may not seem like groundbreaking information, and indeed it's fairly obvious when you think about it, but are you taking advantage of this for your business? Most companies are aware of this, which is why they are incorporating video into their existing marketing strategies. Whether it's used for promotional or communication purposes, video content is something that people clearly love to consume.

Today, email is as popular as ever. We’ve learned how to personalize our emails, automate messages, use dynamic content and optimize the design for mobile devices. A recent report from eConsultancy now ranks email as the #1 most effective channel at driving ROI. But in order to maximize your email marketing, you’ve got to grow a great list of engaged people to send to. After all, it’s common to lose 20% of your subscribers each year to attrition. So it’s important to have a great strategy for growing your list— not to mention the persistence to keep it up. Read on as we share actionable tips that every modern marketer can use to grow a thriving list.